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‘In a Mayfair Fashion’

10 May 2022 to 30 September 2022 Mayfair

In a Mayfair Fashion is an exciting new Augmented Reality experience, led by Bridgerton star Kathryn Drysdale, which invites visitors to time travel in one of the most fabulously fashionable neighbourhoods in the world. 

This summer visitors can tour around Mayfair pointing their smart phones at its world-renowned hotels, townhouses, public spaces, gardens and squares and discover secret histories from duelling dukes to the origins of the Queen’s wedding flowers.

QR codes across Mayfair guide visitors to a web-based interactive map showing the location of the seven augmented reality experiences which reveal the secrets of Mayfair’s fashionable past. Once users have arrived at the AR locations, they can launch the immersive experiences which overlay archive images and videos from the past in today’s locations, transporting the viewer back in time.

Once scanned, a web-based interactive map is launched, and fashion fans can then click to reveal what happened in that space; who was where and how it all came together to build Mayfair’s reputation as one of the liveliest places in London.

Well known for her character’s fashion flair, Kathryn Drysdale from Netflix’s hit Bridgerton, is narrating the stories from across the iconic London locations. Like her Bridgerton character Madame Delacroix, Kathryn shares an interest in fashion, design and Mayfair’s secrets.

For those who are not able to visit Mayfair themselves, a desktop experience allows users to learn about Mayfair’s fashionable history remotely. Clicking on hotspots within the map will allow them to listen to the audio tour and see the AR experiences as if they were standing in location.

The tour and AR experience was created and built by AR technology company Darabase and will be available until 30 September 2022.

Kathryn Drysdale says: “It’s been so exciting to be part of the In a Mayfair Fashion tour and help tell the stories of this area of London which I completely adore. Mayfair has such a rich and glamorous history and this project will really allow visitors to plunge into a nostalgic world of balls, fabulous parties and high society weddings, while also letting them make the most of Mayfair’s fun and fashionable present scene.” 

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